I help businesses turn paid media into a predictable growth channel.
I plan, launch, optimize and analyze paid acquisition campaigns across Meta, Google and LinkedIn with a focus on profitable growth, not just more traffic.
Trusted by teams at leading brands
How I can help
Paid Media Strategy
Campaign strategy, channel selection, budget allocation and growth planning.
Campaign Management
Hands-on management across Meta, Google, LinkedIn and TikTok.
Performance Optimization
Continuous analysis of CPA, CPL, ROAS, conversion rates and funnel performance.
From strategy to execution, I help businesses build and optimize paid acquisition campaigns designed to drive measurable results.
Tracking & Analytics
GA4, GTM, conversion tracking, dashboards and attribution.
Paid Media Audits
A structured review of your advertising accounts, funnel, tracking and opportunities for improvement.
1️⃣ I learn how your business makes money, who your customers are and what success actually means for your business.
2️⃣ I analyze your campaigns, funnel, tracking and historical data to identify what's working, and what's not.
3️⃣ I create the media strategy, campaign structure, tracking framework and testing roadmap.
4️⃣ I continuously analyze performance and make decisions based on data, not assumptions.
5️⃣ Once we identify profitable patterns, we increase investment while protecting efficiency and lead quality.
Understand – Diagnose – Build – Optimize - Scale
A data-driven approach to paid growth
Hi, I'm Federico.
I'm a Paid Media professional with 6+ years of experience helping businesses acquire customers through digital advertising.
I've worked across agencies and in-house teams, managing campaigns for both global brands and growing businesses across different industries and markets.
My experience spans Meta, Google, LinkedIn and TikTok, with a strong focus on performance, analytics and continuous optimization.
Today, I'm also studying Data Science, which allows me to bring a more analytical approach to paid media, connecting campaign performance with the numbers behind the business.
My approach sits at the intersection of paid media, analytics and business.
📅 Let's talk about your growth.